Welnys, a Jersey City startup with a platform that makes it easy for companies to offer and customize on-site wellness programs, won both the investor panel vote and the audience choice vote at the TechLaunch BullPen pitch event in January.
TechLaunch (Kinnelon), headed by Mario Casabona, is dedicated to generating quality deal flow for early-stage investors and to preparing startup founders for the due diligence process they will face when raising money.
The nontraditional virtual accelerator held its seventh BullPen pitching event at the Piscataway campus of Rutgers Business School at the end of January. The event was attended by a mixed group of investors, business people, academics and members of the Rutgers-based Scarlet Startups meetup group. [The next TechLaunch BullPen will take place March 27 at New Jersey City University.]
The BullPen program added a new feature this year: The startup that wins the investor choice vote will be eligible for $20,000 worth of in-kind services offeredby the law firm Gibbons P.C. (Newark and Trenton), investment-banking firm ND4 Advisory (New York), accounting firm WithumSmith+Brown (Princeton), micro-VC company Casabona Ventures (Kinnelon) and Gearhart Law (Summit)
As always at these events, the audience was able to ask questions of the startups: Welnys, BrandVerge(New York), 1Degree (New York) and the Rutgers student startup SULIS. A panel of investors including Ted Chan, angel investor and entrepreneur; Cristian A. Ossa, angel investor, lawyer and business adviser; Joe Spivack, angel investor; and Seth Tropper, entrepreneur and innovator gave the startups feedback on their presentations.